Repurposing — Turn 1 webinar into 12 assets

TL;DR: Record one 45-minute webinar, capture clean audio and slides, and run this three-phase workflow to publish 12 assets in 10 days. You’ll get reach across search, social, and email without reinventing the wheel.

Outcome

From one webinar to 12 shippable assets: a recap post, SEO article, slide carousel, highlight reel, 3 shorts, 2 quote graphics, an email, a LinkedIn post series, and an FAQ. Built once, used everywhere.

Why it matters

Webinars are dense with questions, stories, and objections—the raw material your audience already proved they care about. Repurposing makes that value measurable (traffic, watch time, replies), repeatable (a standard operating procedure you can run monthly), and reliable (consistent quality, clear owners, known timeline).

How the workflow runs

• Phase A — Prep (T-7 to T-1): Outline → hooks → slides → speaker briefing → recording checks.
• Phase B — Live (Day 0): Record to local + cloud, capture chat/Q&A, tag standout moments.
• Phase C — Post (Day 1–10): Edit once, branch into formats, schedule, and measure.

10-day timeline (recommended)

The 12 assets (with owners, effort, KPIs)

Effort is a gut-check guide: S (≤1 hour), M (2–4 hours), L (5+ hours).

Phase A — Prep (T-7 to T-1)

Checklist

• Define audience and 1–2 outcomes.
• Write a promise-driven title and 3 hooks (cold open, stat, story).
• Draft slides with one idea per slide; speaker notes = talk track.
• Set recording: 1080p, 24–30 fps, separate audio tracks, local + cloud.
• Assign roles: host, speaker, producer, clip spotter.

Template run-of-show (30–45 minutes)

1. Cold open (what you’ll get in 60 seconds)
2. Agenda (3 bullets)
3. Core section 1 (problem + stakes)
4. Core section 2 (framework/steps)
5. Core section 3 (example/mini case)
6. Q&A (seed 3 questions)
7. Close (summary + one next step)

Phase B — Live (Day 0)

• Hit record 2 minutes early; confirm audio levels.
• Producer logs timestamps for: a) promise, b) framework, c) case, d) strong quote, e) top question.
• Save chat/Q&A, poll results, and attendee questions to a note.

Phase C — Post (Day 1–10)

Below are fast paths for each asset. Work from the master transcript and slide export.

1) Recap blog post

Angle: “What you missed” summary with 3–5 actionable bullets. Structure: Hook → Why it matters → Steps → Resources → CTA. Publish by: Day 3.

Drafting prompt: “Summarize the webinar in 5 bullets. Keep to plain language. Add one tip per bullet and a one-line CTA.”

2) SEO article

Angle: Expand one core idea into a pillar post. Structure: Problem → Terminology → Step-by-step → Examples → FAQ. Publish by: Day 7 (after internal review).

Notes: Use headings for scannability, define acronyms, add schema if helpful.

3) Slide carousel

Angle: Slides → square carousel. Frames: 1) Promise, 2–9) One idea each, 10) Recap + CTA. Publish by: Day 4.

Design tip: Big type, high contrast, one stat or takeaway per frame.

4) Highlight reel (90 seconds)

Cut: Cold open → value stack → CTA. Captions: Burn-in, sentence case, high legibility. Publish by: Day 4.

5–7) Three short clips

• Clip 1 (Problem): 15–30 s, name the pain, end on a question.
• Clip 2 (Framework): 20–40 s, the “3 steps” core.
• Clip 3 (Proof): 15–30 s, metric or mini case.

Publish by: Day 5.

8–9) Quote graphics

• Q1: Core takeaway (benefit + qualifier).
• Q2: Contrarian or myth-busting line.

Publish by: Day 4–5.

10) Recap email (plain text)

Subject: Missed it? Here are the 5 takeaways in 3 minutes. Body: 3 short paragraphs + bullet list + one link back to the recap post. Publish by: Day 5.

11) LinkedIn 3-post series

• Post A (Problem): “What we heard” + one stat.
• Post B (Framework): 3 steps from the talk, 1–2 lines each.
• Post C (Proof): Example or mini case; invite replies.

Publish by: Day 6–8 (staggered).

12) FAQ (sales-ready)

Compile top questions from chat and Q&A. Answer in 3–5 sentences each. Offer a lightweight next step: Request a scope or Start a pilot.

Publish by: Day 7.

Production notes (make this repeatable)

Folders

/Webinars/<Topic>-<YYYY-MM>/
  01_raw/ (video, audio, chat)
  02_master/ (edit, transcript, slides)
  03_derivatives/ (reel, shorts, carousels)
  04_copy/ (recap, SEO, email, LI series, FAQ)
  05_publish/ (finals, captions, UTMs)

Naming <topic>_reel_v1.mp4, <topic>_short_problem_v1.mp4, <topic>_carousel_v1.png.

Captions & alt text Sentence case, describe what and why it matters. Avoid jargon.

Accessibility Readable contrast, captions on all video, no color-only meaning.

Measurement plan (what good looks like)

• Recap post: 45–90 seconds average time on page; internal clicks to related content.
• SEO article: Early impressions within 7–14 days; steady lift over 60–90 days.
• Reel + shorts: Rising % watched across the series; saves and shares on the framework clip.
• Email: CTR above your baseline; replies > unsubscribes.
• LinkedIn: Saves on the carousel; meaningful comments on the proof post.
• FAQ: Referenced by sales; lower repetition of common objections.

Add UTM parameters to every link. Review weekly, then double down on the formats that move your metrics.

Ready-to-ship checklist

• Master video edited; transcript cleaned
• Slide export saved; timestamps logged
• Recap post and SEO article drafted and reviewed
• Reel and 3 shorts captioned; hooks tested
• Carousel and quote graphics approved (alt text included)
• Email proofed; links tracked
• LinkedIn series scheduled; comments monitored
• FAQ published; shared with sales
• Calendar filled for the next 30 days
• Owners and metrics confirmed

Next steps

Want this as a plug-and-play workflow with templates for your stack? Start a pilot and we’ll set up your clip pipeline, caption presets, and publishing calendar—so every webinar turns into a month of content, on repeat.